Ownership
The engineers who design your system are the ones who build and run it. Accountability never gets diluted.
00About
DAYLOO was founded in Istanbul by senior engineers who wanted to ship production systems without the overhead of a typical agency.
- Istanbul
- Est. 2024
- Product engineering
01Manifesto
We build software the way it should be built. Senior engineers, close to the problem, accountable for the result. No layers of account managers. No handoffs that lose context. Just careful systems that keep working long after launch day.
02By the numbers
Small team. Serious output.
- Production systems shipped
- 0+
- Average years of senior experience
- 0+
- Senior engineers
- 0
- Countries served
- 0
03Principles
What we refuse to compromise on.
Simplicity
The best architecture is the one your team can still understand in three years.
Craft
Tests, reviews and documentation are part of the work, not extras.
Transparency
Weekly demos, open repositories, honest estimates.
Longevity
We optimise for the decade, not the demo.
04How we work
Four phases. One contract. One team.
- 012 weeks
Consultation
Two weeks. We listen, read code, sketch architectures.
- 024–6 weeks
Scoping
Four to six weeks. System design, build order, cost envelope, prototype.
- 03Iterative sprints
Build
Iterative sprints. Senior engineers. Weekly demos.
- 04Ongoing
Run
After ship: monitoring, incidents, upgrades, capacity.
05Milestones
The road so far.
- 2024
DAYLOO is founded
A small group of senior engineers starts the studio in Istanbul.
- 2024
First enterprise platform
Our first large-scale system goes live and is still running today.
- 2025
The team grows
We expand to a full product team across engineering, design and infrastructure.
- 2026
Regional reach
Clients across the Middle East, Europe and Türkiye.